Luis Ortiz, MBA’10

MBA alumnus luis otrtiz posing with a sphinx statue

Brand Manager, Ericsson North America

As a young professional, Luis Ortiz found a way to further his company’s goals and initiatives while helping individuals in need. He developed a business initiative for Ericsson that not only met and surpassed company objectives but also helped a nonprofit organization. By looking beyond boundaries between for-profit and nonprofit organizations, Ortiz crafted a creative solution to help Ericsson increase its brand awareness while assisting the North Texas Food Bank. Ortiz links his ability to create innovative solutions to his time at the Jindal School learning about marketing and advertising. His course work challenged him to redefine traditional marketing ideas and pioneer a new generation of market strategy.

Why did you come to choose the UT Dallas MBA?

I attended UT Dallas for both my undergraduate degree in psychology and my MBA. In both instances, I wanted to study at UT Dallas because of the school’s sterling academic reputation, the diversity of its student body and the beautiful, modern facilities. UT Dallas is highly regarded in both the scientific and business communities, and there is simply no other university that offers such a fantastic value.

What is your favorite UT Dallas memory?

A memory that stands out is the trip abroad to Barcelona that I took with the full-time MBA class. We learned a lot and had so much fun. Some of my most valued friendships were forged during that trip and in the program.

What UT Dallas professor inspired you the most?

From the beginning of the MBA program, it quickly became very clear to me that my interests were in marketing…. It was not until I took advertising and brand management classes with Abhijit Biswas, clinical professor of marketing, that I really found the area of marketing that I am most passionate about. I think my passion can be accredited to Biswas’ own enthusiasm and interest in the subject. He truly made learning about branding and brand management fascinating. He is so eager to share his knowledge with his students that his enthusiasm rubs off on you, and his classes are fun and interesting.

What advice do you have for college students looking to succeed professionally?

I think there are three key things students should keep in mind as they enter the business world:

  1. Always deliver on what you promise. You want people to be able to count on you.
  2. Always go above and beyond to add value. Everyone gets busy at work, and it becomes very easy to simply complete tasks to get them off your ‘To Do’ list. But, it is important to always try to be thoughtful and deliver something to a project that adds value to your team beyond what was expected.
  3. I would say that people inside companies often get too caught up on getting credit for projects or outcomes. The only thing that type of attitude accomplishes is to make you look selfish. As long as you are thoughtful and do what you think is best for the company, the rest will take care of itself.

More from Full-Time MBA Alumni Spotlights

Dilon Hanks, MBA’11

Dilon Hanks, MBA’11

Aircraft Captain - Training and Safety Manager, Paypal Aviation Department

Hanks started his education with an undergraduate degree at Embry-Riddle Aeronautical University and has had a long career path to land his current job. Throughout his career, Hanks saw setbacks as opportunities that led him to his current position, based in the San Francisco area, and never forgot his passion for the aviation industry. Read more about Dilon.

Chris Spartz, MBA’11

Chris Spartz, MBA’11

Senior Associate - Risk Consulting, Contract Compliance, Raytheon

At KPMG, Spartz serves in multiple roles including reviewing contracts between his clients and their third-party service providers to identify risks within the agreement and help his clients to ensure compliance with contracts, standards, policies, and regulatory requirements. Read more about Chris.

Clarisa Duran Lindenmeyer, MBA’09

Clarisa Duran Lindenmeyer, MBA’09

Founder/President, Proximity to Power

Lindenmeyer says that in her current role as a C-level strategist in sales, marketing, and growth, her MBA helps round out her ability to advise executives across many channels. “It gives a 360-degree understanding of how all things work: marketing, sales, IT, finance, HR and more. Read more about Clarisa.

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